Features - Guide to Psoriasis launches on new European Health Website

IMR International Limited, developers of e-communication and clinical information solutions, today announced the launch of a comprehensive guide to psoriasis within its new public health portal; www.epgpatientdirect.org.

Supported by Merck Serono, the ‘Psoriasis Quick Guide’ will join other interactive guides to form part of the EPG Patient Direct interactive knowledge ‘library’ a range of online guides designed specifically for use by the general public. Contained within the resource is an overview of psoriasis; its various types and characteristics, treatment options, general lifestyle advise, a self assessment tool, patient download leaflets and links to other useful sources of information and support.

“The Quick Guide is intended to break down medical language barriers and raise patient awareness” said Michelle Kelly, Partnership Director for EPG Patient Direct “In doing so the resource will empower the patient, aid better communication with health professionals and facilitate understanding of treatment options and possible outcomes.”

“We recognise that psoriasis has a huge impact on patients’ daily lives and hence there is a tremendous need for information”, said Rajesh Gupta, Vice President for Dermatology at Merck Serono. “We hope that the online platform that is used for the Psoriasis Quick Guide will provide patients an easy way of searching for and finding materials and tools that will be useful for them to be able to cope better with psoriasis.”

“Whilst we recognise that today’s patients are more informed than ever before, they are still faced with an overwhelming challenge in sourcing health-related information that is comprehensive, trustworthy and easy to understand” said Chris Cooper, Managing Director of IMR International Ltd. “By working with the support of partners in healthcare such as Merck Serono, we aim to cut through the masses of sometimes irrelevant information available on the internet and connect patients and their carers with information and advice that is viewed as authoritative, balanced.”

Sanctioned by the European Medical Association and produced by IMR International Ltd (www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public in Europe with a credible source of independent health-related information. Further information about EPG Patient Direct, its content and partners, can be found at: http://www.epgpatientdirect.org/page.cfm/page/707